Brazilian born, Daniella Issa Helayel designed the royal blue wrap dress Kate Middleton wore to announce her engagement to Prince William. This dress not only kicked off the royal wedding craze but heightened the interest in label, Issa London. Issa London has been a favorite of Kate Middleton, Jennifer Lopez, Nicole Richie and many other celebrities and royals since her first collection in 2001. Currently based in Chelsea, London, Helayel believes "the secret is to make dresses that both flatter and feel good."
Issa London style, for less
Issa Lonndon Target
Issa London Gap
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